June 2023
Beginner to intermediate
456 pages
9h 29m
Korean
Content preview from 린 스타트업(전면 개정판)
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362
Part 2-
검증
10.5
제안 최적화하기
제안을 최적화하기 위한 첫 번째 단계는 고객 공장 지표를 매주 측정하는 것이다.
그다음에 가장 먼저 최적화할 핵심적인 제약을 파악한다. 마지막으로 근본적인
원인을 파악해서 제약을 해결하는 모색해 두었다가 다음 제안에서 테스트해 본
다.
10.5.1 10.5.1
고객 공장 지표 매주 측정하기고객 공장 지표 매주 측정하기
고객 공장에서 각 단계에 대한 구체적인 사용자 행동을 구성한다. 제품 출시에 앞
서 고객 공장의 공정들을 이렇게 정의하기를 추천한다.
1
.
확보 : 새 잠재 고객 수
2
.
활성화 : 예약된 제품 시연 수
3
.
유지 : 제품 시연 후의 후속 활동 수 (복잡한 판매 )
4
.
매출 : 제안을 수락한 사람 수
5
.
추천 : 추천을 통해 유입된 잠재 고객 수
제품 출시 후에는 이 단계들을 다르게 재정의할 수 있으며, 이 내용은
12
장에서
자세히 다룬다. 전문 프로그램을 사용해서 일부 지표를 측정할 수도 있지만, 처음
에는 수동으로 지표를 측정해도 괜찮으니 지나치게 고민할 필요는 없다.
린스택에서는 신제품을 출시할 때마다, 주 단위의 슬라이드들로 구성된 슬라이드
덱을 작성해서 월요일 아침마다 직접 작성한다 (그림
10
-
3
).
고객 공장 대시보드 양식은 린스택 웹사이트
1
에서 내려받을 수 있다.
1
http
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.