January 2025
Intermediate to advanced
188 pages
4h 13m
Japanese
Content preview from UXデザインの法則 第2版 ―最高のプロダクトとサービスを支える心理学
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CHAPTER 12
ダークパターン
ダークパターンもまた、テクノロジーによってユーザーの行動に影響を与えるや
り方の
1
つだ。ユーザーに意図しない行動をとらせることによって、例えば、エン
ゲージメントを高めたり、ユーザーにとって最善の利益にならないタスク
（例えば、
より多くの買い物をする、不必要な情報をシェアする、マーケティングコミュニケーションを受け入れる
など）
を完了させたりすることを指す。不幸なことに、人を騙すテクニックはイン
ターネット上のあらゆるところで見受けられる。
2019
年の研究において、プリン
ストン大学とシカゴ大学の研究者がダークパターンの証拠を見つけるために
11,000
もの
EC
サイトを分析した。その結果は、極めて憂慮すべきものだった。
1,818
のダークパターンの事例が特定され、人気のあるサイトほどダークパターン
を活用する傾向にあった
＊11
。
Instagram
を例に挙げてみよう。
Instagram
はそこ
から先に進むためにはプライベートデータへのアクセスを許可する以外に選択肢が
ないという強制パターンを活用している
［図 12- 9］
。
＊11 原注：Arunesh Mathur, Gunes Acar, Michael J. Friedman, Elena Lucherini, Jonathan Mayer, Marshini Chetty, and
Arvind Narayanan, “Dark Patterns at Scale: Findings from a Crawl ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.