January 2025
Intermediate to advanced
188 pages
4h 13m
Japanese
Content preview from UXデザインの法則 第2版 ―最高のプロダクトとサービスを支える心理学
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
重要な瞬間を活用する
Duolingo
の巧みさはそれだけにとどまらない。「レジェ
ンドレベル
（
Legendary Level
）
」に挑戦するユーザーは、時間制限のある課題をクリ
アしようと頑張ることで、日々の言語学習がより楽しいものになる。レジェンドレ
ベルを見事にクリアすると、アプリの見た目を変える新しいテーマが手に入る
［図 6-4］
。こうした細かい工夫によって達成感が強まり、より良い体験が実現され、
サービスを利用するユーザーの中にポジティブな感覚が生じることになる。
図6- 4
レジェンドレベル（ Legendary Level）を
クリアすると新しいテーマが手に入る。
出典 :Duolingo、2023年
体験全体の中で、エンドユーザーの感情のピークがどこにあるかを特定するため
に便利なツールの1つが、ジャーニーマップだ。この定性的なワークは、人々が何ら
かのタスクや目標を達成するストーリーの中で、プロダクトやサービスをどのよう
に使用するかを可視化するために、極めて役に立つ。ジャーニーマップによって生
み出されたデザインの成果物
［図6-5］
は、デザイナーとプロジェクトの利害関係者
が共通のメンタルモデルに拠って立つためだけでなく、カスタマーエクスペリエン
スについてのより深い共通理解を生み出し、体験における課題や改善機会を特定す
るためにも役立つ。
ジャーニーマップ
テクニック
096
CHAPTER 6
どんなツールもそうだが、ジャーニーマップはそれぞれのプロジェクトや実際の
ユーザーリサーチに合わせて作るのが正しい。ただ、ここではジ ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.