January 2025
Intermediate to advanced
188 pages
4h 13m
Japanese
Content preview from UXデザインの法則 第2版 ―最高のプロダクトとサービスを支える心理学
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CHAPTER 1
みんながいう「ユーザー」が、いったいどこの誰のことなのかわからないと感じ
たことはないだろうか。ターゲットオーディエンスについてチームとしての明確な
定義がなく、デザイナーたちが各々勝手に解釈し始めるようになると、デザイン
プロセスはどんどん困難なものになる。ユーザーペルソナというツールは、曖昧な
「ユーザー」のぼわっとしたニーズではなく、真のユーザーニーズに基づいたデザイ
ンの意思決定を可能にし、この課題を解決する。ユーザーペルソナは、ターゲット
オーディエンスの一部を架空の設定で表現するものだが、その設定は実際に集計さ
れたプロダクトやサービスのユーザーデータに基づいている
［図1−6］
。
ペルソナは、共感を育み、記憶を助ける。また、ユーザーの特徴的な個性、ニー
ズ、動機、行動について、チームが共有できるメンタルモデルを作り出す。ペルソ
ナによって、チームにとってとてつもなく有益な参照フレーム
＊6
が定義できる。こ
の参照フレームがあれば、チームメンバーは、独りよがりの隘路から逃れてユーザー
のニーズやゴールに集中できるようになり、新機能の優先順位を決められるように
なる。
ユーザーペルソナ
テクニック
図1- 6 ユーザーペルソナの例
＊6 訳注：チームがともに参照できる共通理解やものごとの見方を指す。
035
実在するユーザーを対象にしたリサーチに基づいていれば、取り組んでいる機能
やプロダクトに関連するどんな情報でも有益になる。実在するユーザーへのリサー
チを伴わない、完全にフィクシ ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.