January 2025
Intermediate to advanced
188 pages
4h 13m
Japanese
Content preview from UXデザインの法則 第2版 ―最高のプロダクトとサービスを支える心理学
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
無限ループ
自動再生される動画
［図 12-3］
や無限スクロールできるフィードのように、無限ルー
プのデザインはちょっとした摩擦を減らして滞在時間を最大化するためにデザイン
されたものだ。コンテンツが途切れることなく続くアプリやサイト上で、ユーザー
がコンテンツの読み込みや次の動画再生を意識しなくなれば、企業は受動的消費を
手にすることができる。ループするコンテンツの中には広告が散りばめられてお
り、長くウェブサイトに滞在すればするほど視聴される。これは静的な広告を表示
するよりも、はるかに効果的に利益を生み出すモデルだ。
社会的肯定感
わたしたち人間は、根っからの社会的な生き物だ。自尊心と誠実さへの根源的な
欲求に対する衝動は、ソーシャルメディア上での生活にまで及んでおり
＊6
、わたし
たちはそこで社会的な報酬を求めている
［図 12- 4］
。オンラインで投稿したコンテン
ツに「いいね！」や肯定的なコメントがつくことで、一時的に承認欲求や帰属欲求
が満たされる。このような社会的肯定感はドーパミンの生成を促す。この脳から生
成される化学物質は行動の動機づけにおいて重要な役割を担っている。
図12-3 YouTubeは次の動画を自動再生する。
出典：YouTube、2023年
＊6 原注：Catalina L. Toma and Jerey T. Hancock, “Self-A.irmation Underlies Facebook Use,” Personality and Social
Psychology ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.