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Microsoft Dynamics CRM 2013 Unleashed
book

Microsoft Dynamics CRM 2013 Unleashed

by Marc Wolenik
April 2014
Intermediate to advanced
1176 pages
30h 5m
English
Sams
Content preview from Microsoft Dynamics CRM 2013 Unleashed

What Is xRM?

The x in xRM is the recognition that the world is more than just relationships between customers (as the C in Customer Relationship Management denotes). For example, when a doctor interacts with a patient, the C is replaced by P in Patient Relationship Management (PRM). When a county sheriff’s department uses it to manage their deputies, it becomes a D, as in Deputy Relationship Management (DRM).

How does CRM allow support for such divergent models as both medical patients and law enforcement? It is through the power of xRM. This breadth speaks to the flexibility that is limited only by an organization’s imagination.

Stepping back, take a quick look at the world around you and model some of your daily relationships.

Work:

Relationships ...

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Publisher Resources

ISBN: 9780133518368Purchase book