April 2014
Intermediate to advanced
1176 pages
30h 5m
English
Content preview from Microsoft Dynamics CRM 2013 Unleashed
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How Marketing Automation Differs from CRM
Many CRM systems, including Dynamics CRM, already have a module for marketing, which is why marketers wonder whether they really need a separate marketing automation solution to run their modern marketing departments.
But if you dig into the design and capabilities, you’ll find that although CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors.
If you consider Table 30.1 with regard to CRM and marketing automation, you can quickly see where the differences lie.
TABLE 30.1 CRM ...
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