April 2014
Intermediate to advanced
1176 pages
30h 5m
English
The platform is designed to be extensible to create a digital marketing hub, bringing together Marketo’s applications with a growing number of third-party application providers in the LaunchPoint partner network, the largest and most complete ecosystem of marketing solutions. Further, the platform includes interfaces for data exchange with other enterprise systems and applications, including integration with website and web applications; business applications such as enterprise resource planning (ERP), e-commerce, call center, and CRM; and other marketing products such as event management and data augmentation solutions.
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