April 2014
Intermediate to advanced
1176 pages
30h 5m
English
If the underlying data is wrong, you’ll just be making mistakes faster, more consistently, and more effectively.
With regard to data quality, consider the following:
Poor data quality drains an average of $8.2 million in squandered resources, operational inefficiencies, missed sales, and unrealized new opportunities (Gartner).
It costs approximately $100 to correct one record, whereas it costs only approximately $1 per record to prevent a data issue (D&B Customer Study).
96% of email addresses and contact data within customer ...
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