April 2014
Intermediate to advanced
1176 pages
30h 5m
English
Content preview from Microsoft Dynamics CRM 2013 Unleashed
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Marketing Automation Explained
Market automation is a category of software that streamlines, automates, and measures marketing tasks and workflows so that companies can increase operational efficiency and grow revenue faster.
Companies across all industries use marketing automation. Large enterprises have long found value in the technology, but it’s important to point out that marketing automation isn’t just for big companies. In fact, small- and mid-sized businesses (SMBs) make up the largest-growing segment in the marketing automation technology space right now.
Marketing automation enables modern business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.