April 2014
Intermediate to advanced
1176 pages
30h 5m
English
Content preview from Microsoft Dynamics CRM 2013 Unleashed
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Marketo’s Digital Marketing Platform
Marketo’s applications are built on the company’s Digital Marketing Platform, a system of record for customer information and behaviors that is purpose-built for marketers to enable organizations ranging from SMBs to the world’s largest enterprises to engage in modern relationship marketing. Figure 30.1 shows an overview of the Marketo platform.
FIGURE 30.1 Overview of the Marketo platform.
Marketo has a dedicated interface that users can access, as shown in Figure 30.2. This application is web-based and full-featured, and as explained later in this chapter, integrated with Dynamics CRM.
FIGURE 30.2 Accessing ...
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