April 2014
Intermediate to advanced
1176 pages
30h 5m
English
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Email Marketing
Marketo takes email marketing beyond batch and blast, letting marketers build automated campaigns that create long-term personal relationships. In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, marketers can respond to a wide variety of individual behaviors in real time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
With Marketo’s email marketing, companies can
Trigger personalized emails without a programmer’s help
Build segmentations with Marketo’s Smart List technology
Manage subscriptions; ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.