April 2014
Intermediate to advanced
1176 pages
30h 5m
English
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Time-Series Analytics Engine
The platform was designed to leverage a very large volume of data and advanced analytics to help customers pose and answer sophisticated business questions, particularly those that involve trends and changes over time. Examples include identifying and predicting patterns of customer behavior; choosing personalized marketing messages and offers for each prospect and customer; allocating marketing resources among different channels, programs, and initiatives; and using multitouch attribution to measure and prove the impact, effectiveness, and revenue generation results of their various marketing and sales activities.
This means that Marketo is the only marketing software platform to provide a time-series data mart optimized ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.