April 2014
Intermediate to advanced
1176 pages
30h 5m
English
Content preview from Microsoft Dynamics CRM 2013 Unleashed
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Introduction to the Need for Social Insights
Today’s buyers don’t have time for cold calls and generic emails. They are well informed and expect the same of the sales professionals who contact them.
How do salespeople find time to research each contact and opportunity when they need to be selling instead? How can they grab attention, bring value, and build trust that will make prospects want to listen?
Given the change in buyer behavior, salespeople must adapt; otherwise, they will lose deals and miss quotas.
To solve the problem, sellers must approach every customer touch with intelligence (data, insights, and connections) to help them forge a relationship with buyers. Intelligence helps sales professionals grab buyers’ attention and earn their ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.