Microsoft Dynamics CRM 2013 Unleashed

Data-Quality Challenges

Tremendous investments have been made to address poor data quality. Yet, the volume of duplicate records and the rate of data decay continue to increase exponentially. Clearly, traditional methods have failed. It isn’t for a lack of effort. It is due to the unprecedented flood of information as identified by the four well-known V’s of data (volume, variety, velocity and veracity):

Volume (growing number of sources)—In today’s business environment, the quantity of data entering corporations is growing exponentially. Big data isn’t just about social media. Big data comes from numerous sources and at dizzying speed. Estimates ...