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Practicing Organization Development: A Guide for Leading Change: A Third Edition
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Practicing Organization Development: A Guide for Leading Change: A Third Edition

by William J. Rothwell, Jacqueline M. Stavros, Roland L. Sullivan, Arielle Sullivan
October 2009
Intermediate to advanced
704 pages
21h 9m
English
Pfeiffer
Content preview from Practicing Organization Development: A Guide for Leading Change: A Third Edition

THE DILEMMA OF FRONT-END WORK

The front-end phase rarely falls neatly or sequentially between the marketing and closing activities and the assessment and diagnosis work. In fact, some elements discussed in this chapter can occur while obtaining the work and continue throughout the engagement. Likewise, preliminary assessment is necessary when entering an organization in order to understand it, validate issues, confirm visions, and hypothesize initial plans. For the purpose of this chapter, front-end work begins when a consultant clearly has a client with a desire to do work, and when the activities associated with marketing, selling, and closing have been completed. It concludes when the consultant and client have clarified the nature of ...
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Publisher Resources

ISBN: 9780470523926Purchase book