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Practicing Organization Development: A Guide for Leading Change: A Third Edition by Arielle Sullivan, Roland L. Sullivan, Jacqueline M. Stavros, William J. Rothwell

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BE-KNOW-DO

No matter how powerful the technology and how inspired the strategy, results are in the hands of those who are, know, and do: people. For it is people and their commitments who bridge the gap between Know and Do, Concept and Customer, Thought and Finish, or, philosophically, Essence and Existence.
Below are four foundational risk factors to consider in presenting a new face to OD customers. To be means you have faced these major risk factors in your own life. To know means you see them as fundamental philosophic attitudes in terms of which to address the world. To do means these ideas can be translated by you into the vernacular and the stories of your clients’ worlds.
You may in your inward truth speak the language of a well-established ...

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