CHAPTER TWENTY
Systemic SustainabilitySM
Moving Sustainability from Ideas to Action6
Mona A. Amodeo and C. Keith Cox
Today’s savvy business leaders understand that the next wave of business transformation, the “sustainability revolution” (Edwards, 2005), is rapidly becoming a source of unprecedented business opportunity. A company’s serious commitment to sustainability can result in a tremendous upside, including: (1) an enhanced corporate reputation, more powerful brand, and increased customer goodwill; (2) a reduction in costs coupled with an increase in production; (3) a competitive edge in the “war for talent”; (4) a more energized and vision-guided workforce; and (5) a “green” values-driven organizational culture that opens ...