LAUNCHES OF TRANSFORMATION
The process for CES had four launches: pre-launch; Launch 1 (alignment of the core leadership team that sets direction for the organization), Launch 2 (20 percent of the organization participating in four large group interactive events or waves); and Launch 3 (evaluation and sustainability planning for the ongoing change) (see Figure 38.1
). This section describes the launches and the transformation process.
During the pre-launch phase, attention is paid to establishing relationships, understanding the business, and completing a preliminary scan to scope out the work. An elaborate contract is written that has enough specificity that people know what they need to do, yet enough flexibility to support ...