October 2009
Intermediate to advanced
704 pages
21h 9m
English
book
Practicing Organization Development: A Guide for Leading Change: A Third Edition
by William J. Rothwell, Jacqueline M. Stavros, Roland L. Sullivan, Arielle Sullivan
Content preview from Practicing Organization Development: A Guide for Leading Change: A Third Edition
Alan Weiss
Most OD practitioners fail to realize that they are in the marketing business. Superb consultants in this area cannot get work because they believe that marketing is not required. Average OD consultants are doing quite well because they recognize the importance of marketing and can do it. Consultants who are great marketers can name their fee. Which group would you rather be in?
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CHAPTER EIGHT
Entry
Marketing and Positioning OD
Even on an internal basis, you can’t sit back and wait for employee line areas to call you. You must be analyzing the organization from a business perspective and proactively recommending to key executives what can be done to improve productivity and performance.
You are not a firefighter. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.