Practicing Organization Development: A Guide for Leading Change: A Third Edition

THE PURPOSE OF LAUNCH

While assessment and action planning may be used informally in the Pre-Launch phase of OD and more formally in the Launch phase, they are, in fact, used in various ways throughout OD efforts. In the same way, implementation is a dynamic process that often requires frequent adjustments and may involve going back to the assessment and action planning phases. In other words, these three phases of OD are interactive as are all phases of the OD process. The purpose of the launch phase is

1. To discover present realities and future possibilities and the gaps in between.

2. To understand the strengths (major assets and what is working) and opportunities for improvement (what is not working or could be improved) of organizations, ...