Work with a diverse group of others to stimulate thinking. Seek the help of people who have a track record of working creatively. Find help outside your normal work group—experts, people from other functions and disciplines, contributors with different backgrounds, cultures, and perspectives. Involve generalists with a wide range of knowledge, and mix beginners and experienced team members together. Strive for synergy in the team, where the sum of talent exceeds the capabilities of the individuals.