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The Project Management Tool Kit: 100 Tips and Techniques for Getting the Job Done Right by Tom Kendrick

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Resolve Unmet Information Needs

Determine additional information you require. For projects that develop products or services to be sold, plan for market research. For projects having a predefined finite number of users, plan and schedule customer interviews.

Work to creatively understand opportunities for new technology or ideas, and test alternative options and combinations of concepts.

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