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The Project Management Tool Kit: 100 Tips and Techniques for Getting the Job Done Right by Tom Kendrick

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Draft the Project Objective

The initial project objective should be based on project initiation data. A project objective is a simple, short statement describing the project. It is generally composed by the project leader, often with inputs from the project team, but it can also be written by the project sponsor, a customer, or other project stakeholders.

A project objective defines the deliverable(s) (scope), the deadline (schedule), and the overall investment (cost). A good objective is about twenty-five words in length and captures project essentials concisely. It should avoid technical jargon, acronyms, idioms, or other language that can lead to misunderstandings. Describe deliverables using ordinary language that all project stakeholders ...

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