April 2004
Beginner to intermediate
256 pages
8h 58m
English
Market research has many purposes, but the primary use in projects is for user needs assessment. Review what you need to learn, and document the research questions that you need to answer.
Prior to any new market research, review the available information. Check any research done for strategic planning at the organization level. Review internal information such as customer complaints, sales data, and customer requests. Also consider publicly available information from magazines, service bureaus, industry consultants, and the WWW.
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