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The Project Management Tool Kit: 100 Tips and Techniques for Getting the Job Done Right by Tom Kendrick

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Define the Problem

Market research has many purposes, but the primary use in projects is for user needs assessment. Review what you need to learn, and document the research questions that you need to answer.

Prior to any new market research, review the available information. Check any research done for strategic planning at the organization level. Review internal information such as customer complaints, sales data, and customer requests. Also consider publicly available information from magazines, service bureaus, industry consultants, and the WWW.

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