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The Project Management Tool Kit: 100 Tips and Techniques for Getting the Job Done Right by Tom Kendrick

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Define Roles

Effecting change in an organization depends on a number of roles:

  • Advocates— Project leaders often advocate project process changes. As an advocate, you recognize a need for change, develop a business case, and use consensus building for your ideas to gain sponsorship.

  • Sponsors— Project changes are generally sponsored by managers of project leaders, after advocates show that change is desirable.

  • Agents— Change agents manage the project to develop and introduce the new process.

  • Targets— The individuals who are affected by the change need to be persuaded to modify how they work.

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