
SB 347 Handout 1
347 – I Have a Secret
AnnaBelle, Inc., Case Problem
AnnaBelle is a successful middle market cosmetics company. While it is not as big as
Revlon
®
and Maybelline
®
, it targets the same customers. Currently, there is a team
working on a new product roll out. The new product, a moisturizer that protects the
skin from the sun, is to be introduced in early spring—just three months away.
The team consists of five marketing managers, each in charge of a specific area for
the roll out. Everyone's role is crucial, because they have divided the campaign so
that each team member handles key details that coordinates with the rest of ...