It was your department's idea to give a free gift to credit card customers and tie it to
the "Spruce Up for Spring Sale." While you are disappointed that a very successful
promotion ended up being a customer relations nightmare, you are willing to be
reasonable about the error. After all, the customers who were able to take advantage
of the offer were quite pleased and, in fact, scooped up all the free paint roller
covers in every store. Their responses tell you that the idea was a good one.
Your role is to analyze what happened with a view toward putting ...
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