4 THE ROI OF HUMAN CAPITAL
We have to deliver the basics but that isn’t going to get us to
the top. Customers go where their emotions take them. We
have to give the customer the richest experience they want
NOW. In order to do that, I say we have to live 24/7 with the
customer.
The New Hum an Cap ita l M ana ge ment M ode l
The human resources function is positioned by choice or
fate to lever human capital. The simple delivery of a service
or processing of a transaction is a nineteenth-century con-
cept. For this new mandate to work, a new vision, attitude,
and set of skills are necessary to carry out a comprehensive
model. Chapters 2 through 4 systematically lay out such a
model. It starts at the top with the goals of the enterprise
rather than at the ...