HOW TO MEASURE HUMAN CAPITAL’S CONTRIBUTION TO ENTERPRISE GOALS 63
nominate. They are too busy widening the gap between
themselves and the pack, and they seldom feel the need to
blow their own horns. In Arthur Miller’s classic play Death
of a Salesman, the main character is talking to his best
friend. You need to know that Willy’s sons have not done
much since high school to distinguish themselves, but Willy
puffs up their every little accomplishment. His friend men-
tions somewhat offhandedly that his lawyer son recently
presented a case before the U.S. Supreme Court. Willy is
dumbfounded and asks why the man didn’t tell him sooner.
His friend’s reply is that when you do it, you don’t have to
talk about it.
Summary
Measurement of the effectiveness of