250 THE ROI OF HUMAN CAPITAL
ing took a rest. Then, we came out of the dot-com crash,
there was renewed interest. Benchmarking doesn’t answer
questions. It uncovers process methodology. When properly
conducted with an eye toward context, benchmarking can
reveal the rationale and conditions behind the method. The
most important things to remember are to keep the project
focused, plan, look at both metrics and practices, and don’t
benchmark a company just because it is famous.
Referen ce s
1. Theodore W. Schultz, Investing in People: The
Economics of Population Quality (Berkeley, CA: Univer-
sity of California, 1981) p. 21.
2. Human Capital Institute, ‘‘Differences Between Satis-
faction and Engagement,’’ 2006.
3. Great Place to Work Institute, Workforce