246 THE ROI OF HUMAN CAPITAL
member that your competition is continuing to move to a
higher level.
In practice, the benchmarking process oscillates back and
forth across the four steps. If you are wise, you learn and
modify or expand the process as you go. The recycling keeps
you on the value path. This bouncing back and forth makes
sure that you end up with more than just a lot of activity
and no real applicable learning.
The ROI of Benchmarking
As in all cases in this book, we want to know how to find a
return on our investment in a management process. Al-
though benchmarking has lost much of its luster from the
1990s, it can be useful.
Figure 8-7 is a sample of some of the values that compa-
nies have obtained by benchmarking various functions in
the