208 THE ROI OF HUMAN CAPITAL
move, support new product development with people or
facilities, or stop the outflow of talent whose stock options
are suddenly underwater. The point is that the future is a lot
harder to understand and prepare for than the past. That
may sound like a non sequitur, but you get the point. Of
course, you can add whatever suits your special needs. We
are building a new method of accountability together, and
as yet, there are no generally accepted accounting princi-
ples. When we reach a point where hundreds of companies
are practicing this as an essential way of doing business, a
standard system will develop so that people can benchmark
themselves against the marketplace. Until then, you are free
to be creative without the fear ...