202 THE ROI OF HUMAN CAPITAL
well done, they yield a wealth of information that can be
used to avoid further losses.
The best way to become motivated to do that is to calcu-
late the cost of turnover or human capital depletion. The
loss of a competent exempt-level person typically costs the
equivalent of at least one year’s pay and benefits for that
position. Note that these calculations do not include the ef-
fects on customers, which are potentially additional costs.
The point is that at today’s compensation level, if you lose
ten professionals, it will cost you about $1 million, plus un-
known outside losses. Ask yourself how much you have to
sell to produce a pretax profit of $1 million. The bottom line
on depletion rate and cost is that unwanted turnover ...