116 THE ROI OF HUMAN CAPITAL
• Improved quality, innovation, productivity, and service
(QIPS)
In public contact jobs, the maintenance of customer service
leads to referrals by satisfied customers, thereby reducing
marketing costs. The referral of job applicants by long-term
employees reduces recruitment costs.
Many organizations conduct exit interviews with employ-
ees who have quit in the hope of learning the reasons behind
their decision to leave. In-house exit interviews rarely yield
the truth. Extremely disgruntled employees and people who
have won the lottery or inherited a bundle are the only ones
likely to reveal the real reason. People are smart enough not
to burn their bridges. They know that it might come back
to hurt them. Only when an external ...