
11
CHAPTER ELEVEN
Eleven Principles,
Seven Skills, and
Five Metrics
‘‘Every day you may make progress. Every step may be fruitful.
Yet there will stretch out before you an ever-lengthening,
ever-ascending, ever-improving path. You know you will
never get to the end of the journey. But this, so far from
discouraging, only adds to the joy and glory of the climb.’’
—S
IR
W
INSTON
C
HURCHILL
Measurement is really an exercise in evaluation. Measures
are not the end in themselves. They are simply a special lan-
guage to help us understand the change in value of some-
thing.
This small chapter is devoted to the fundamentals of valu-
ation. These are the principles and ...