HUMAN LEVERAGE 27
formation evolves into distance, direction, and time require-
ments. Next, we must specify the type of information that
different people will need to manage the race. Finally, we
have to learn how people, data systems, and information
interact to impact profitability. It comes down to where,
what, who, when, and how.
• Where do we want to be?
• What data do we need to capture and manage to get us
to the finish line?
• Who should generate what data?
• When do we need it?
• How do we accomplish this most efficiently and effec-
tively?
It is also useful to know how fast and in what direction
the competition is moving. Currently, we call that bench-
marking. The problem with benchmarking and best practice
research is that the subject company is ...