30 THE ROI OF HUMAN CAPITAL
tives and ultimately the corporate goals. The bottom line is
that although it is not easy to evaluate staff work in quanti-
tative terms, it can be and is being done.
I have spent thirty years explaining and demonstrating
this by showing the linking methodology and publishing
company, industry, national, and international benchmark
data, but some people still won’t let go of the myth and deal
with the reality. Fortunately, every day more people with
open minds, new values, and different perspectives are en-
tering business, especially in staff functions. The following
chapters show how to measure the ROI in human capital
and process management, which leads to competitive ad-
vantage and economic value at the enterprise level. ...