104 THE ROI OF HUMAN CAPITAL
because when we save time, we save money. When we elimi-
nate or reduce errors, we cut costs. If we increase the output
from a given input, we decrease the cost of a unit of product
or service. And when we satisfy customers, we keep them
and help them buy more, and they refer others to us. Fixing
a process generally yields two or more of these values. The
process value analysis guides us in isolating the source of a
problem and leads to the logical, value-adding solution. It
shows us how the internal components of the process have
changed and produced an improvement in innovation, qual-
ity, or productivity. This is then translated into external
market and financial values. Throughout the analysis, we
can see the qualitative ...