146 THE ROI OF HUMAN CAPITAL
term because customers stop buying. All that notwithstand-
ing, the pathways outlined in Figure 5-1 essentially describe
the natural model.
Note that there are arrows running horizontally within
the functional and human capital processes. These are an
illustration of the natural interaction among groups and ac-
tivities. I called it collaboration in my study of the practices
of exceptional companies.
1
The top performers achieve their
preeminence through internal partnering in a common
cause. Collaboration is one of the many platitudes that the
mediocre espouse but don’t practice. For the best of the
best, it is not a platitude. Richard Kovacevich, the CEO of
Wells Fargo Bank, called it integration and was very explicit
about ...