OUTSOURCING: A NEW OPERATING MODEL? 269
• Enhances data with context that conveys its meaning,
thus enabling applications to use data more appropri-
ately
• Includes an enterprise repository of information, rather
than information silos
• Enables quick development of situational applications
through mash-ups, where developers integrate data
from various applications into a new application,
thereby providing a new dimension to information
• Improves network effects as databases and applications
become enhanced as people interact with them
• Provides software development cost benefits
• Allows for simpler administration than legacy plat-
forms; facilitates the consolidation of legacy systems
Beyond C ost Cu tt ing
Because of the growing maturity of outsourcing, ...