CHAPTER 1
FOUNDATIONS OF EVALUATION
This chapter defines and describes evaluation and sets the frame for this book within the principles of performance improvement. Various kinds of evaluation, as well as some closely related processes, are differentiated from each other. The basic challenges that evaluators face are laid out, and the reason that stakeholder commitment is so important is examined. The benefits of evaluation to an organization are listed. Finally, definitions are provided for some key terms used throughout the book and in the evaluation field.
In our daily lives, we encounter decision points on an almost continuous basis: Should I do this, or should I do that? Should I go right or left? Should I take the highway or the back streets? ...
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