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Performance Evaluation: Proven Approaches for Improving Program and Organizational Performance by Ingrid Guerra-López

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KEY POINTS

  • Phillips's return-on-investment approach builds on Kirkpatrick's four levels of evaluation by adding a fifth level: return on investment.
  • One distinguishing feature of Phillips's approach to ROI is the isolation of the effects of the training program.
  • Although Phillips popularized ROI evaluation in the training and performance improvement field, many variations of ROI estimation can be found in other fields.

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