CHAPTER 2
PRINCIPLES OF PERFORMANCE-BASED EVALUATION
This chapter establishes and examines six principles that guide every high-quality evaluation. Evaluators must (1) ask the right questions. To do this, they must (2) understand the distinction between means and ends and (3) examine the goals of the organization as a function of its valid needs. (4) Needs should be validated using a top-down external approach. (5) Evaluation standards should be based on a useful and real strategic vision. (6) The set of questions derived from the first five principles drives the evaluation study.
Evaluation seeks the answer to the general question, What worked and what didn't? It should also ask at the same time, Of what value is this, and what does it contribute? ...
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