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Microsoft Dynamics CRM 2011 Unleashed
book

Microsoft Dynamics CRM 2011 Unleashed

by Marc Wolenik, Damian Sinay, Rajya Bhaiya
September 2011
Intermediate to advanced content levelIntermediate to advanced
1008 pages
24h 27m
English
Sams
Content preview from Microsoft Dynamics CRM 2011 Unleashed

Managing Your Business, Customers, and Resources

As communication between you and your customers increases, the mechanisms for retrieving the history of communications needs to be more powerful and, at the same time, easier to use. The business model of a dedicated sales representative handling all contact with customers is no longer valid. Regulatory, contractual, and other legal issues are also reasons why communication needs to be tracked. As such, most companies need a centralized form of communication management.

Communication also has many different aspects and usually includes some form of the following:

• Phone calls

• Faxes

• E-mails

• Regular mail (letters)

• Meetings and/or appointments

Without a centralized management system such ...

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Publisher Resources

ISBN: 9780132682084Purchase book