September 2011
Intermediate to advanced
1008 pages
24h 27m
English
As you can see, a customer relationship management system is more than just a buzzword. It is a powerful tool that, when used correctly, can propel and facilitate relationships among businesses, employees, and customers, as well as increasing efficiency and visibility across an organization.
There is a lot to consider when evaluating CRM systems and functionality; however, it is readily apparent that businesses that fail to provide themselves, their staff, and their customers with the tools that a CRM system provides will have a much more difficult time providing the level of service that customers are growing to expect.