September 2011
Intermediate to advanced
1008 pages
24h 27m
English
A powerful feature that sets Microsoft Dynamics CRM ahead of its competitors is its capability to build, manage, track, and report on the effectiveness of marketing efforts. When thinking about marketing, consider how you currently market. Do you want to send the same sales literature to potential customers as you would to existing customers? Probably not. Therefore, when you’re considering creating a marketing campaign, consider your audience.
Note
Microsoft Dynamics CRM refers to any kind of targeted marketing effort as a Campaign, with differences between a Quick Campaign and Campaign, which we explain later in this chapter. ...