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Microsoft Dynamics CRM 2011 Unleashed
book

Microsoft Dynamics CRM 2011 Unleashed

by Marc Wolenik, Damian Sinay, Rajya Bhaiya
September 2011
Intermediate to advanced content levelIntermediate to advanced
1008 pages
24h 27m
English
Sams
Content preview from Microsoft Dynamics CRM 2011 Unleashed

Challenges of CRM

The biggest challenge of any CRM system is user adoption. Without adequate adoption of the system, usage will be minimal and data will not be reliable. As part of that challenge, three other challenges arise:

• Business challenge

• Management challenge

• IT challenge

The business challenge is successful user adoption of the system. This includes users accepting the system as a core business application that all members of the organization can rely on for reliable data. Strong user adoption is usually brought on by ease of use, training, and management support.

Tip

It is not enough just to issue a new business policy from management that requires using CRM as part of a business process. Instead, management needs to fully support ...

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Publisher Resources

ISBN: 9780132682084Purchase book