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Microsoft Dynamics CRM 2011 Unleashed
book

Microsoft Dynamics CRM 2011 Unleashed

by Marc Wolenik, Damian Sinay, Rajya Bhaiya
September 2011
Intermediate to advanced content levelIntermediate to advanced
1008 pages
24h 27m
English
Sams
Content preview from Microsoft Dynamics CRM 2011 Unleashed

Campaigns

Campaigns are structured events that enable you to create and manage targeted marketing efforts. Campaigns differ from Quick Campaigns in that Campaigns can work with multiple marketing lists (Quick Campaigns can only work with single marketing lists), can have complex activity distribution (Quick Campaigns can only have a single activity type), and can have complex planning and management information. However, both Campaigns and Quick Campaigns can receive campaign responses. The actual marketing effort can be virtually anything—a new product announcement, company exposure at a popular event, or even an effort to convince previous customers to buy products again.

Campaigns allow for the structured creation of Tasks related to planning ...

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Publisher Resources

ISBN: 9780132682084Purchase book