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Microsoft Dynamics CRM 2011 Unleashed
book

Microsoft Dynamics CRM 2011 Unleashed

by Marc Wolenik, Damian Sinay, Rajya Bhaiya
September 2011
Intermediate to advanced content levelIntermediate to advanced
1008 pages
24h 27m
English
Sams
Content preview from Microsoft Dynamics CRM 2011 Unleashed

Microsoft Dynamics CRM Is More Than CRM—xRM Explained

Microsoft Dynamics has the ability to be MUCH more than just customer relationship management—it can be an entire framework for the management of anything. What this results in is the concept of replacing the C in CRM with “x,” resulting in xRM, which stands for Anything Relationship Management (this is also known as Extended CRM).

Here are just a few examples that we have seen Microsoft Dynamics CRM used for:

• Vendor Management

• Grant Management

• People/Citizen Management

• Class Management

• Materials Management

• Food Management

• Troop Management

• Supplier Management

The list goes on and the options are limitless with regard to how and what the system can be used for.

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Publisher Resources

ISBN: 9780132682084Purchase book